Challenge

With rising temperatures in Bengaluru, the informal workforce—construction workers, street vendors, domestic helpers, delivery staff, auto drivers, and lakhs of others who keep the city running, face extreme heat and financial strain due to climate change. However, lacking a platform to make their challenges visible, they struggle to have their voices heard in policymaking and governance.

PASI in Action

Digital Storytelling

At www.alliserona.com, the story of Venkatachala, a flower seller in Bengaluru, was brought to life through digital multimedia storytelling. By integrating multiple digital tools, this initiative crafted an immersive narrative:

• Animations brought Venkatachala’s experience to life.

• Infographics visualised key climate data and trends.

• Interactive polls engaged audiences, fostering deeper participation.

• Audio narration enhanced emotional connection and accessibility.

• Social media amplification extended reach and impact.

Partners Involved

Alli Serona, in collaboration with Association for Promoting Social Action,  WRI, Bangalore Recording Company, Ahmed Sikander, Vishal N & Jeet Mashru, Preksha Sharma, Amulya Leona Noronha, Janet Orlene

Impact

This storytelling art form did more than just inform—it inspired action.The Guardian, The Migration Story & Nivarana published a condensed version of the article on their website. 10+ organisations organically amplified the article on their digital platforms. The website gathered 2000+ visits in the first few days of launch.

Checkout the website here: www.alliserona.com

Conclusion

Digital storytelling transforms real-life experiences into compelling narratives. By weaving together visuals, sound, and interactive elements, it ensures affected voices resonate not only to create awareness but also to drive action.